Resources · Playbooks
The playbooks behind the system
Guides and benchmarks distilled from the programs we run every day.
Playbooks
What we've learned
Outbound
The deliverability playbook
Domains, warmup, and sending limits that keep you out of spam.
Targeting
Signal-based list building
How to build lists from intent and fit instead of volume.
Copy
Cold copy that gets replies
The structure and testing loop behind messages that convert.
Reporting
Metrics that matter
Which numbers to track and which to ignore.
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